SEO is an integral part of any Shopify business. It may be difficult to keep up with the trends and follow through with campaigns, but integrating SEO into your marketing efforts is necessary if you want to make it in the eCommerce industry.
If you’re considering getting a Shopify SEO company for your Shopify store, here’s an article to help you make a quick decision.
Below are 3 ways an SEO company can help you scale your business and increase your revenue.
On-page SEO or on-site SEO refers to SEO or search engine optimization practices that target elements on your website for it to rank higher and be more visible on SERP or search engine results pages.
Ranking high on SERP of Google, Yahoo, or Bing has many benefits, not the least of which is getting more organic traffic to your site and increasing your sales.
On-page SEO involves the following:
● Generating relevant and effective keywords and keyword strategy
● Optimizing title tags, image alt text, and meta tags
● Creating unique and relevant content
● Building internal links for better navigation
● Cleaning up URLs and broken links
● Improving user experience and page load speed
● Managing bounce rates
● And more
All of these must work together to boost the SERP rankings of your page. Focusing on one and ignoring the others is inefficient and will not yield long-term sustainable results.
SEO is not that difficult to learn. The problem is optimizing your page while running a business is impractical as well as taxing.
You can’t maintain your website, launch campaigns, measure your efforts, and make adjustments while doing your inventory, processing payments, and dealing with customers.
If you want to have more time to focus on running your business, it’s best to have SEO experts to do the SEO side of your business.
Off-page SEO refers to all activities that take place off your site but still influence your SERP ranking.
The main component of off-site SEO is link building. Backlinks are off-page SEO signals that can impact your website’s trustworthiness and authority.
The more quality backlinks you have, the better for your site. Quality backlinks are those links that are from trustworthy websites and websites with high authority like news websites, industry leaders, and government websites.
An SEO firm can help you with link building by promoting your website and by creating content that provides value to readers that they will want to share and link to.
Solid SEO Strategy
SEO is not a one-time project. It’s a continuous process because the Internet is fluid and changes happen every day. Google itself changes its algorithm multiple times in a year. So you want to keep up with the changes and adjust your SEO strategy accordingly.
A strong SEO strategy takes on-page and off-page tactics into account and integrates all the elements of SEO to produce and maximize results.
This may be difficult to do for an SEO beginner or a Shopify business owner who wants to cut costs and do the SEO marketing himself.
If you want fast results, it’s always better to outsource your SEO needs to experts who know what they’re doing and who keep themselves informed of algorithms and industry changes.
Boost Your Ranking Today!
So if you want to increase your Shopify revenue, remember that SEO is a critical part of that. You can do it yourself or you can outsource it, but if you want better and faster results, getting a Shopify SEO company to get your website to rank is the better option.
Check out Genius eCommerceⓇ. They specialize in eCommerce SEO and they have helped thousands of Shopify businesses rank on Google and improve their sales. Contact them today.