Designing a highly effective and relevant brochure can contribute to the success of a company. A well-designed brochure can increase credibility, educate your readers, attract a targeted audience, and ultimately lead customers to take action. Brochures provide information about a product, service, event, or company. They come in a variety of sizes and formats. Creating a brochure can be a challenge. So here are the ten creative tips for brochure design.
Tips for Brochure Design
Prepare images and copy
It is necessary to know the length of your copy and the kind of images with which you will work. It will help you determine brochure layout, length, format, and font size. Getting attached to only one solution is not correct. So, make sure you are flexible along the way.
Readers tend to look over pages quickly. So try for just the ideal amount of information. Use headlines and sub-headlines to form the content. Bullet points are beneficial to make quick, short statements that can deliver your message across.
Gather the image and ensure you can use them as you need. Try to keep the brochure design simple and clean.
Consider your folds
With various types of a brochure, knowing which type you need is critical. Consider how readers will interact with the piece.
A tri-fold brochure is the most renowned piece used by businesses. It will be great if you want to show general information about a company’s product and service. Use quotes and imagery to strengthen your message. Break the text with white space and graphic elements. Take advantage of using symbols and icons to simplify the message.
Apply careful thought if you want the brochure to be cost-effective. With more pages, you will need to treat more extensive brochures slightly differently. Pay heed to the pace of each page, ensure your information is not overwhelming the readers.
Choose limited and legible fonts
Usually, in a brochure design, you need a copy, headline, and sub-headline. Stick to using two fonts and take advantage of font families to highlight certain copies (regular, italic, bold, etc.) Nowadays, there are not any rules as to what fonts you should use for a copy. Traditionalists might use serif fonts for a lengthy body copy and sans serif for display copy. Use bold sans serif to add quotes on a panel and italics to highlight the text. If you type over a dark background, run a test print to ensure the copy is legible.
Design a user-friendly flow
Pacing is a thing that is important while designing a printed piece. Consider how readers will want to get the information. Balance the number of visuals and text on each page brochure panel of the business. These two elements work together and support each other for a beautiful finished product. Opt to use a bite-size amount of copy in each panel. Large text can appear visually heavy and tiring to read. Use dark colors within the copy and highlight the headlines to create a hierarchy.
Cultures mostly read from top to bottom and left to right. Arrange the information logically so it will complement the brochure unfolds. If you can’t use high-quality imagery, use graphics to make depth and movement.
Create an effective cover
A cover will draw the attention of your readers if designed successfully. To create a fascinating cover, include concise information as it will be easy and fast to read from a distance. Avoid cluttered covers and use impressive imagery that represents your client/company. Sometimes, images are more instinctive than words.
Use high-quality images
Use images that communicate your messages and reflect your intent. Once you have selected the right image, ensure the imagery is printed to avoid pixilated prints. It can bring down your design quality level. Check for color correction and color tones. If you have received imagery with different tones, try a visual treatment like an overlay. It will give an even look at all the images across the board.
The presentation template is a great example to make a cohesive brochure design layout. Overlay all your images, and you are ready for success.
Embrace negative space
If you are using a multi-panel brochure, try adding surprise elements for your readership. Alternating panels between a dark and a light color can enhance the brochure look. It adds visual weights and avoids making the brochure seem monotone. Through negative space, highlight certain information you want to attract more. Use a call to action, or add a quote over a dark background, to communicate a message more clearly.
Treat each panel as they are separate pages of a book. While the panels need a consistent layout, it is a good idea to add some special elements to each design.
Add a clear call to action
Every marketing brochure design has a common objective for the reader to take action. A call to action needs to be transparent. Invite your readers to contact you by avoiding the CTA part of a long paragraph. Alternatively, make the statement bold and hard to miss.
You can try short incentives like “contact us now” or “get in touch” that communicate achievements. Urge the reader to act straight away. Other common offers can include giveaways with limited quantities, discounts for specific specials, or a gift.