The importance of visual graphics on products packaging cannot be emphasized enough. This is especially true when it comes to the long-term success of your business.
If you are a vape retailer, you need to know that you have to showcase your vape devices very much from the custom vape packaging. Illustrate your product with appealing graphics so that your targeted customers get attracted to your brand.
In this post, we will talk about how visuals can impact your business in a number of ways, including how they contribute to branding and differentiation, as well as their effect on consumer behaviour.
The Vitality of Graphic Design in Packaging
There are many benefits of effective packaging designs. It helps make your business a successful one and makes your brand noticeable in the market.
Key Benefits of Visuals in Packaging Design
With regards to packaging, visuals play an integral role as they affect customers’ buying decisions and also create long-term brand equity. In fact, there’s extensive research on how visual communication affects consumer behaviour. With one study finding that 77% choose brands based on logos alone. Here are some key benefits of using graphics:
• Helps build customer loyalty among existing consumers by increasing their emotional attachment towards the brand.
• Increases sales, especially when used at point-of-purchase locations like retail stores or supermarkets where you have limited time to grab attention from potential buyers.
Helps in Enhancing Sales
The good packaging design helps in bringing in new customers, hence enhanced sales and profitability. A study by Mintel research found that 55% of people consider the packaging design before buying any product. At the same time, another study by Marketing Sherpa suggested that over 50% of consumers are more likely to buy products with eye-catching package designs.
An example is how Starbucks has kept its brand image intact in this ever-changing competitive environment; through consistent logo and color scheme while using different colors for seasonal or special occasion theme cups. They have been able to capture customer’s attention with such a simple yet effective visual communication strategy without spending much on advertising campaigns. This shows how important it is.
Makes Your Brand Prominent
Another reason why brands should consider adding visual graphics in their product packaging is that it makes your brand prominent and distinct. One of the best examples for this is Apple’s products’ package design which has become a classic over time without changing much on its logo, color scheme, or original form factor.
This demonstrates how effective can creating an iconic image is through simple yet most appropriate visual communication strategy. It also shows how important it is to be unique from competitors. It is done by having some kind of signature style on your branding elements such as colors and symbols like Nike has done with their swoosh symbol for decades now. In fact, they are so successful in establishing a unique identity around this trademark that there was almost no need to have any descriptive writing for their products.
Helps Customers Remember Your Brand
If you are a business owner, then it is very likely that one of your main goals is to establish a long-term relationship with customers. And in order for them to remember and recognize your brand, they need some kind of representation around the product. Product packaging designers include visual graphics on their products’ packaging. It has been demonstrated time and time again that people tend to relate certain colors or symbols with specific companies. Because this method of branding resonates well within the human psyche. Moreover, it makes things much easier for both businesses and customers. Now there doesn’t have to be any additional words required for introducing these two parties about what each party represents or stands for.
The Visuals Convey Your Brand Message
The visuals on your products’ packaging are not just there for the sake of it looking more aesthetically pleasing. They have a multi-layered purpose, and one of them is to convey your brand message clearly and quickly. It makes things easier for both companies as well as customers. Moreover, these visual graphics can bring out certain emotions among people. Such as nostalgia or happiness, depending upon what kind of imagery has been used in designing those logos.
If we take the example of Mc Donald’s, they have always been using the signature colors red and yellow. They are a staple in their branding. Do you know why? These two colors give out an energetic vibe to people, which can be associated with cheerfulness when they think of this particular fast-food chain. This makes it easier for them to market their products to customers through festivals such as Christmas or Valentine’s Day.
Another example would be Coca-Cola; how many times do we see billboards on roads advertising about ‘happiness’? The logo itself has become a brand icon now, thanks to its unique design. That specific color combination (red + white) automatically brings about positive vibes among people. And these logos have become their recognizing benchmarks.
These are just two examples among many. What’s important here is that these brands know who they’re targeting through their visual branding. It also helps them distinguish themselves from other competitors as well. This means there would be fewer chances for people to get confused when buying or deciding between similar-looking products at the store.
So, if you want your business to succeed in today’s highly competitive market, then start working on your brand identity.
The Concluding Remarks
Visuals play a crucial role in packaging design. They not only help you enhance your sales by making it easier for customers to remember your brand. They also convey the message of your brand and give life to what would otherwise be just an empty box. The visuals are one way that consumers can make decisions about purchases on the fly.
Custom cardboard boxes from professional packaging companies are great examples of how you can use this principle with success. They are unique and eye-catching while still being cost-effective for small businesses who want their products to stand out without breaking the bank.